Effie Awards Brasil
18 DE NOVEMBRO DE 2025 | AUDITÓRIO DO IBIRAPUERA, SÃO PAULO - SP
	
                18 DE NOVEMBRO DE 2025 | AUDITÓRIO DO IBIRAPUERA, SÃO PAULO - SP
                General Planning Director at Grey Brasil
Sumara Osório (ex-Grupo ABC, Lew,Lara/TBWA, DPZ/Publicis, among others) has been working for 20 years in the strategic and research planning areas, accumulating experience in major advertising and digital markets in Brazil such as financial institutions, telecom, retail, hygiene and beauty and the pharmaceutical industry. Sumara has experience in coordinating the strategic planning of international accounts for all Latin America, such as Nivea, Pedigree/Mars, Absolut, Adidas and Avon.
Prominence at the time she was a teacher at the Miami AdSchool / ESPM Bootcamp course and rector at the Disruption and Media Arts University from the TBWA network, developing workshops of brand innovation in Brazil, Mexico, Germany, among others. She was a member of the jury at Effie awards first edition in Brazil and won herself a Effie with the case developed for Bristol-Myers-Squibb.
Sumara is married and has two daughters, Isabela, 11 and Amanda, 9.
Outros jurados
                        Chief Strategy Officer da Moma Propaganda
                        Gerente Executivo de Marketing Esportivo e Operações na Nestlé
                        Director of Integrated Marketing for Coca-Cola Brazil
                        Diretor Presidente da Giacometti
                        Superintendente de Marketing Institucional do Itaú Unibanco
                        Fbiz - CEO
                        Diretor Geral / CEO da New Content
                        COO&Chief Creative Officer na Publicis Brasil
                        VP Diretora de Criação da FCB Brasil,
                        Diretor Nacional de Planejamento da F/Nazca
                        Vice-presidente de Marcas e Negócios da Natura
                        Sócio e Vice-Presidente de Estratégia da Loducca
                        Meta - Director, Head of Agency at Meta
                        Diretor de Marketing da Elo
                        Vice Presidente de Mídia da LewLara\TBWA
                        Diretora de Negócios do Facebook
                        Eletromidia - CSO
                        Presidente do Grupo de Planejamento e Diretor de Planejamento da Africa
                        Sócio diretor da Crispin Porter
                        Consultora estratégica da Leo Burnett
                        VP Managing Director Brasil da R/GA
                        Consultora Estratégica da ASAS da Imaginação
                        Coordenador do curso de Comunicação Social da ESPM-SP
                        Diretor de Estratégia de Marcas no Twitter
                        VP de Planejamento da FCB Brasil
                        REF+ - COO
                        Diretora Geral de Mídia da Borghi/Lowe
                        Diretor de criação da Loducca